Nintendo of America – Pokemon 2
Viral Tool
Timeline: 2 Weeks
Working with our Los Angeles based public relations partner, the Engine creative team was asked to help develop online promotional materials for Nintendo of America’s “Pokemon” franchise.
Following a regiment of brand style guides, Engine created a Flash-based, animated marketing tool introducing a new line in the Pokemon trading card series.
Awareness for the campaign was created by email and the animation achieved its goals of announcing this new release.
www.pokemon-tcg.com/redgreen.html
Release date
2004
Source
http://www.pokemon-tcg.com/redgreen.html (via Wayback Machine)
Pokémon Trading Card Game: Red & Green screenshots
